The appearance of the 275 GTB, which replaced the 250 GT Lusso, at the Paris Motor Show in October 1964 marked an important turning point in the history of the model in several respects. Gone were the days when Ferrari road cars were little more than racing machines in disguise. Customers, who were not yet bothered by the ubiquitous speed limits, wanted to drive fast and in comfort. So performance and luxury were in demand. This diva makes no secret of the valuable lessons learned in competition. The 3.3-litre V12, derived directly from the 275 P prototypes, features a fantastic array of 3 twin-barrel carburettors. It boasts 20 bhp more power than the 250 GT Lusso.